Summary of article on howies website, link at bottom.
Having taken the brand as far as they possibly could financially for over a decade, David and Clare (owners) realised they needed to bring someone else to the table in order for them to carry on pushing howies clothing forward, and also not re-mortgage their house… again…
So the answer for both of them was clear, they had to find a like-minded company to help howies become even more brilliant at being howies!
Finding a like-minded company didn’t take them long. They narrowed down the candidates to three.
I believe there were quite a few other companies very interested in talking to Clare and Dave, but they only wanted to talk to like-minded companies about investment. They didn’t want to get the biggest deal but wanted to find the right one for howies.
After speaking to all three, they knew who they wanted to partner with. And that was Timberland. Feeling right from the first phone call, they were down to earth and honest, forward looking and into the same ideas and values. They understood why howies are who they are.
I was very interested to read that Timberland:
- Have made commitments for carbon neutrality by 2010.
- 60% of the energy for their distribution center in California comes from solar power
- Their European distribution center is powered by 100% renewable energy
- They are one of the first companies in the world to have developed ingredients labels on every box of shoes to increase environmental transparency to help customers make more informed choices.
- They will be the first shoe company to give an environmental Green Index hangtag to provide a product-specific rating of select environmental factors on five shoes this coming Spring.
- They give employees 40 hours of paid time-off to serve in their communities.
- They were voted one of the 100 Best Companies to Work For by Working Mother magazine.
- They have pledged to plant a million trees around the world.
- They issue a CSR Report and
- Recently launched their first facility-level sustainability report for their Dominican Republic Factory.
So what does the deal mean for howies? Well, it will help them make better and lower impact products, give a better service and do even more good as they go about their business.
We’ve been working with them for years now and they have been, and I am sure always will be, a superb company to deal with, with great people working for them.
It’s an incredibly positive move for the guys and will allow them to carry on growing the brand and the ethics it stands for in the exact way they have always wanted, they even get full creative control too!
Again, well done guys.
howies goes forth! (full article)
Top gear and Xmas gifts from howies at wiggle